Role: Paid Media Creative Strategist
Location: Remote
Clutch Creative is a rapidly growing staffing agency. Our clients work with us because they know we have the best opportunities available to them and will help them navigate their next career move. We care, we're honest, and we hustle—that's what makes us Clutch.
Clutch is looking for a data-fluent, culturally sharp Paid Media Creative Strategist for a client of ours—a social-first creative agency that builds culturally relevant, performance-driven brands. We need a modern strategist who treats paid media and creative as a single cohesive motion, leveraging deep platform intuition and performance analytics to engineer ad concepts that consistently scale.
About the Role: In this role, you will own the paid creative vision from concept to launch across Meta, TikTok, and other performance channels. You aren't just a content maker; you think like a performance marketer. You will dive into live analytics, diagnose what drives conversions, build structured testing roadmaps, and produce native, high-converting ad assets (ranging from persona-driven angles to unaware-style creatives) that break through algorithm fatigue.
Responsibilities:
- Paid Creative Strategy: Shape and execute the paid creative roadmap across performance channels. Analyze live data to identify winning hooks, angles, and formats, translating those learnings into clear, actionable creative briefs.
- Testing & Diversification: Maintain an aggressive, always-on creative testing framework. Mine consumer personas for messaging depth and push beyond single-pillar content into diversified, algorithm-friendly formats built to convert.
- Pre-Production & Direction: Lead pre-production for paid ads by writing scripts, building storyboards, crafting shot lists, and directing shoots with UGC creators and influencer partners.
- Asset Repurposing & Delivery: Identify, adapt, and scale top-performing organic or influencer content for paid distribution, handing over fully optimized assets (including variant hooks, edits, and copy) to media buyers.
- Collaboration & Analytics: Partner hand-in-hand with media buyers to align creative strategies with campaign structures, ad spends, and KPIs. Maintain comprehensive performance trackers and present strategic recommendations to leadership.
Qualifications:
- 2 to 4+ years of professional experience specializing in paid media, creative strategy, or performance marketing.
- Proven, demonstrable track record of building high-performing paid ad creative specifically for Meta and TikTok.
- Deep native fluency in social platforms, with a strong grasp of media buying fundamentals (targeting, attribution, and campaign architecture).
- A rare blend of creative vision and analytical rigor—comfortable writing punchy scripts in the morning and dissecting performance reports in the afternoon.
- Familiarity with modern paid creative best practices (e.g., creative diversity under current algorithmic standards, persona-driven messaging, and native ad formats).
- Bonus Points: Experience crafting unaware/native-style converting ads, collaborating with influencer teams, navigating attribution tools (Triple Whale, Northbeam), or scaling CPG, retail, and DTC product launches.
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