Today’s hiring slump and fragile job market has only made things tougher for entry-level professionals. As AI continues to automate many of the basic tasks traditionally assigned to junior employees, they are left with fewer roles that feel built for them at all.

This is not to say that motivated college grads will be completely out of work, but they are entering the workforce with fewer chances to “learn-by-doing”, and companies are rethinking what early career roles look like. The creative industry is navigating these changes all the same, and it’s crucial for decision makers to ensure they are hiring for the future.

Key Considerations for Creative Employers

1. Are your job descriptions still relevant in today’s AI world? Your postings are a form of marketing in themselves, and entry-level job seekers may be turned away buy a description filled with tasks that AI can easily handle. Instead, focus on emphasizing human skills such as critical thinking, mentorship, and creative strategy.

2. Most college grads are entering the workforce with some level of AI proficiency. However, they will still need help applying their skills to your brand’s specific strategy and objectives. Invest in AI upskilling and training programs so new grads can take their skills to the next level while boosting your brand.

3. There are fewer traditional pathways to the creative industry than ever before. Consistent communication with emerging creative talent is crucial as they crave feedback and growth opportunities in this competitive industry. Raw talent and adaptability is key today, and expressing this to young professionals throughout their journey will not only help them thrive but help you hire candidates ready to take the AI world by storm.

4. Consider altering your focus from titles and educational background to agility and trajectory. The best candidates suited to use AI in their career may not come from traditional backgrounds – seek young talent that demonstrates curiosity, willingness to grow, and a unique point of view.

5. Finally, the most important thing to remember is that today, AI is still viewed as a tool and not a replacement. The most successful, forward-thinking creatives are applying AI’s capabilities to their everyday work. There are plenty of ways for entry-level candidates to showcase their unique talents as well as curiosity and confidence around new technology. Hire with intent and flexibility so these young professionals can contribute to the rapidly evolving industry in their own way.

Here at Clutch, we specialize in identifying creatives that can utilize AI without losing the human touch. The entry-level landscape may be shifting, but we are nonetheless committed to finding you talent that is ready to grow with your company.

Don’t wait any longer to start hiring smarter. Connect with us today!