Managing Social Media at Work
The digital age has taken over, and for business, that means learning to engage with your audience on digital platforms. The easiest way to engage with your audience is through social media platforms, such as Instagram, Twitter, Facebook, and LinkedIn. Using social media platforms at work can be confusing, so it is important to create policies for creating and posting content digitally.
Stay on Brand – One of the hardest components of businesses using social media is creating and sticking with their personal brand. A company’s brand has to stay cohesive and on track with the visionary image of what their audience sees. To do this, a business must create and post content that is relevant to the brand, relevant to the audience, and relevant to the social media platform. Give each social media platform a different identity, and post content that is consistent with that identity.
Think Before Posting – Social media is a free space to express ideas, content, and information. When running a business’ social media, it can be easy to forget what is appropriate for social media, may not be appropriate to post on a business’ account. Before you post, make sure to rethink any red flags of controversy, inappropriate content, or content that is confusing/off brand to your audience. This will prevent audiences from getting upset, and keep them coming back to your social media for good content.
Respect Rights to Content – Images and videos are easily accessible on the Internet, whether that’s by saving an image or screenshotting/screen recording content. When posting for your business, you may find content that matches your brand perfectly, but if the images or videos are not properly accredited, it is unwise to use that content. Instead, there are plenty of websites that provide free stock images, such as Pexels.com, and if your business is looking to re-post another individual’s content, be sure to give them the proper credit for their content.