We have all been watching as TikTok’s taken the world by storm. Brands have been throwing away the notion of traditional advertising and have started to adjust a shift to creating video content on this social media platform. If you are not currently utilizing TikTok for your business, we recommend you hop on the train before it is too late.
To understand why it would be beneficial to utilize TikTok in your advertising and marketing content, we need to understand the attraction to the app.
In late 2019 and early 2020, TikTok was heavily used by teenagers and young adults, like dancing videos and entertainment content creation. Once the pandemic hit and people were locked inside with time on their hands, millions downloaded the app.
It is different than other apps like Facebook, Instagram, and Twitter because the content that is pushed out to you most of the time is based on your interests funneled by an algorithm. It is very likely you will see hundreds and thousands of different people making content, and at the time, videos could only be 15 seconds.
Fast forward to the present day, TikTok is one of the fastest-growing social media platforms; there are over 750 million monthly users. Gen Z and Millenials are the most popular users of TikTok, making it a great platform to target these generations.
As a company, TikTok should be used to leverage your business, but marketing has to be correctly implemented. Users are drawn to TikTok because of the personability and casualness of the content. If marketers are looking to tap into TikTok, whether they are making videos on their page or producing sponsor content, it has to fit in with the rest of the user’s feed.
Generic and obvious marketing will not work on this platform. For example, some of the most successful content is creating a video to show how a product could improve your life. An example of this type of marketing could be an influencer or user doing a makeup tutorial and naturally promoting a product.
The ability to gain marketing success on TikTok is due to the nature of the “FYP” known as the For You Page. Users are much more likely to see the content of different users on TikTok than on any other social media platform.
If you would like to learn more about implementing social media marketing into your strategy, visit the link in our bio to get in touch with our team about getting in touch without professional social media resources.
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