We are in a digital age, and our connection with technology will only continue to grow. Our lives have become entirely dependent on the digital world. Typewriters, pens, and paper have been replaced with a monitor and a keyboard. Books went from television channels to streaming services, and the list is endless.
Once our lives became more digital, our time and energy became focused on our laptops and phones. Companies had to learn to adapt from traditional advertising to digital. The transition came fast, but the digital world is continuing to grow.
The growth of the digital world has brought the birth of the metaverse. The metaverse is a world where all of our digital entertainment lives, including virtual gaming using AR/VR equipment, social media, dating apps, etc. We are immersed in this digital world, but as it grows, companies looking to advertisers and advertisers themselves need to stay up to date with the latest trends. Here are some of the best ways to stay in the know with digital marketing and the growing metaverse.
Catch up with blogs and articles
If you are looking to learn more about digital marketing and staying up to date, we recommend reading blogs and articles with expertise on the subject.
A few blogs with valuable articles and information on digital marketing are Hubspot’s Blog and Think with Google. Both of these platforms are particularly helpful because not only are they knowledgeable on the subject, but they offer courses, certifications, and videos on harnessing digital marketing skills.
If you are interested in implementing digital marketing trends and skills to your work, these are two blogs you should read weekly, if not daily.
It can be difficult when you are a busy business owner or professional to sit down and read articles and watch videos about digital marketing, so this is where podcasts come into play. Whether you are driving, exercising, or working, you can gain knowledge about the subject while multitasking.
A few podcasts we recommend subscribing to so you can stay up to date with digital marketing trends are The GaryVee Audio Experience, Everyone Hates Marketers, and The Science of Social Media. There are a plethora of podcasts just good as these, but if you are looking for widespread knowledge on the subject, these are for you.
Talk with your network
One of the best ways to learn and become a better marketer is to talk directly with individuals in the business. Go through your connections, especially on LinkedIn, so you can instantly message professionals with questions or ask about advice/resources. If you want to take it a step further, schedule a phone call to ask whatever questions you may have
Overall, the world of digital marketing is growing, and you should grow with it. We hope these resources help you learn more about how you can advertise and take up virtual real estate in the ever-evolving metaverse.