A guy recording a video of himself on his phone while he is wearing earbuds.

How to Use TikTok to Leverage Your Business

Gen Z has transformed the social media standards, trends, and what is popular and acceptable in society. The well-known video curating app TikTok has created a path for individuals to share experiences, express themselves, and form an online community. Every social media platform has its voice, Instagram targets Millennials, Facebook targets Boomers, and TikTok attracts Gen Z. 


TikTok has become so successful because of its ability to engage with the creators. Since 2018, people are consuming videos by 52% increase, and 86% of people want to see more videos from their favorite content creators. We live in a world where content creation is a full-time job and is essential for businesses to attract their target audience. Here are some of the best tips to use TikTok successfully for your business.


Find your niche audience


There have been many businesses that have achieved success on TikTok because it is made for everyone. Although the app targets Gen Z, there are people of all ages using the app. Such a vast audience of users means there are plenty of niche interests and videos on TikTok. 


Whether you are interested in gardening, interior design, marine life, history, fitness, you name it, you can find your audience on this app. Do some digging and learn more about your target audience, their related interests, and what they want/need from your business and services. Once you determine who your target audience is, you can focus on creating content to attract them to your business. 


Create a unique voice for your brand


As you begin to create content for your brand, it is necessary to find a unique voice. As a business, you should be running a competitive analysis of your competitors, but how can you stand out against them?



How to Use TikTok to Leverage Your Business



Whether it is the trends you are doing, the products you are selling, the type of content you are creating, or who/what you are featuring in your videos, it all cultivates your brand’s unique voice. It can take time to discover your brand’s voice, but your brand should speak loudly to your target audience in every video you create. 


Know what content to post


Similar to curating a voice for your brand, the type of content to post will make or break your online presence. A great way to get started is to offer free information. People are always looking to learn more and become the best version of themselves, should offer them free tips, tricks, and hacks. 


Another form of content you can create that will be useful is to create your content around popular trends and sounds on the app. Trends are changing daily, and if you hop on the bandwagon, chances are your video will reach more eyes than just your target audience. When you participate in trends, do not forget to include your brand, but make sure not to oversell it.   


Hire a professional 


As a business owner, it can seem daunting to take on another responsibility as a content creator and social media manager. We get it, and that is why we have the perfect solution for you. Our purpose is to help individuals like you find creative talent that will fit your niche needs. Whether you are looking to hire a content creator, social media manager, brand strategist, etc., we have the perfect person for you. Visit our website to learn more about our strafing opportunities.


If you are trying to grow your business on social media, TikTok is a great way to start. There are hundreds of businesses and brands that have created an online presence from his app alone that helped their business flourish. We hope these tips will help your business grow!