a person scheduling social media posts on their iPhone in front of their iMac.

A Game-Changing Social Media Tool

As a professional in social media and digital marketing, there are plenty of different platforms and tools to utilize that will make your life easier. From content creation tools to scheduling platforms, the more tools you have under your belt, the better. I accidentally discovered one of the best and free social media tools, and I think this would save a lot of social media professionals a lot of time and agony. 




As a marketing or social media professional, you have probably heard of HubSpot. For those of you that have not heard of it, HubSpot is a platform that helps businesses grow in areas of marketing, sales, customer service, and content management. They create software to help corporations grow, making a marketing/sales professional job that much easier. 


In the world of social media, HubSpot’s content scheduling software is one of the most popular software used in the industry. Along with their software, they offer free certifications in areas of Social Media, In Bound Marketing, Email Marketing, Content Marketing, and the list are endless. 


Free Social Media Calendar Template


Although I did not recently discover HubSpot, what I did recently uncover is their free template for a social media calendar. Time can feel endless when you are searching for the right social media template, so I did the digging so you do not have to. 


The features of this template include a schedule, a monthly planning calendar, a content repository, and schedules for the following social media platforms: Facebook, Instagram, LinkedIn, and Pinterest. 

The template is on Microsoft Excel, and you can easily add your brand’s designs and colors. The Monthly Planning Calendar is the overall plan for the month that gives you the ability to add tasks in color orientation. You can edit the color key with your company’s personalized categories that will make sense for your schedule. Color coding the brand’s tasks is a great way to visualize the breakdown of your work and what needs to get done for the week/month. 


The breakdown of the schedules for each social media platform is a helpful feature. The schedules for each platform provide the day, the date, the post type, images, links, and more. It is easy to customize the agenda for each platform, especially in the cases where brand strategies will differ. You may use links for some and images for others. 


Overall, this customizable template is a must-have for everyone that does content planning and creation for a brand. Whether you are in branding, social media, digital marketing, this template is for you. Even if you do not specialize in one of these professions, this template for scheduling is a great way to stay organized! A big thanks to HubSpot for this free social media template.